Open Password – Wednesday, September 1, 2021
#960
Steep templates for corporate success in 2021 – Art of decision – Publication decisions – Editorial teams – Handelsblatt – Relevance – Information Professionals – Sebastian Matthes – Huffington Post – WirtschaftsWoche – Strategic corporate decisions – Kearney – Passion – Marc Berenbeck – Kearney Global Health Practice – Market entry – E-commerce Ranking – Martina Merkle – Migros Industrie – Data Analytics – Data Science – Indicators from unstructured data – Oliver Berchtold – Credit decisions – Environment, social & governance decisions – Investment decisions – YUKKA Lab – Context-based sentiment recognition – Natural language processing – Graumann Consulting Services- Information transfer – email deletions and climate rescue – SVP – ZBW – Open Economics Guide – Federal Association of Digital Publishers and Newspaper Publishers – Generation Z – #UseTheNews Playbook – dpa – HAW Hamburg
Cover story:
Steep assists for corporate success in 2021
Online conference | October 20, 2021 | 10:00 a.m. – 1:30 p.m
THE ART OF DECISION
WELL INFORMED OR BETTER ADVICE?
Letters: To save the climate, delete emails
III.
ZBW: Open Science Guide for Economic Researchers
- BDZV: News offerings for Generation Z: #UseTheNews Playbook
Steep assists for corporate success in 2021
Online conference | October 20, 2021 | 10:00 a.m. – 1:30 p.m
THE ART OF DECISION
WELL INFORMED OR BETTER ADVICE?
Registrations: steep templates-2021.xcom.live
The content
KEYNOTE INTERVIEW: PUBLICATION DECISIONS
Sebastian Matthews
Between headlines, research and Twitter. How an editorial team like the Handelsblatt works today
In an inspiring expert interview at the beginning of the conference, with insights into the editor-in-chief of one of Germany’s largest media companies, we will explain how the decision-making process for tomorrow’s news works.
Before a message reaches us, it has already been selected by journalists and found to be important and interesting. But that now raises the question: Which events are considered relevant by journalists and which criteria are used to make publication decisions? How are topics assessed according to relevance? Who evaluates the topics? Based on what information is it decided which article will appear where (e.g. on the front page or in another part of the newspaper)? What criteria must a contribution meet in order for a relevance assessment to be carried out? What does an effective presentation from a journalist for the editorial conference look like? How does the selection process work? Are there new methods, procedures or techniques that make this process easier? What is the biggest difficulty?
The outlook is about the question: What can information professionals learn from journalists, particularly with regard to assessing relevance for the preparation of decision templates for their management?
Sebastian Matthes Editor-in-Chief Handelsblatt GmbH Sebastian Matthes has been editor-in-chief of the Handelsblatt in Düsseldorf since January 2021. From 2018 to 2020 he was deputy editor-in-chief & head of digital. Before that, Matthes set up the German edition of the Huffington Post. Before moving to HuffPost in Munich, Matthes had already been in Düsseldorf for five years – as department head at WirtschaftsWoche. During this time he worked intensively on digitalization, media innovations and renewable energies. Matthes studied political science and economics in Hamburg – and then completed the Georg von Holtzbrinck School for business journalists .
Marc Berenbeck
BEST PRACTICE I: STRATEGIC BUSINESS DECISIONS
The information broker – more than a data provider.
Mostly operating in the background, often an underestimated Indian, the knowledge expert forms the backbone of successful teams and projects.
Using the example of the internationally active management consultancy Kearney, it is explained how you can grow as a so-called “Info-Pro” from a pure data supplier to a market/knowledge expert. Data and facts, analyzes and interpretations are more than just a page in PowerPoint. Lively, down-to-earth and emotionally presented and presented with conviction, they meet with open ears from many managers.
Knowledge, experience and methodology are important tools, they are basics, but passion, motivation and conviction round off any presentation of data and facts. If you are intrinsically motivated, with passion and conviction for the cause or topic, many tasks can be completed in the best possible way.
As information specialists and knowledge experts, we are closer to events and important decisions than we often realize. Suddenly we are heard and our opinions are regularly asked for, we provide added value and often the icing on the cake. Through my presentation I would like to try to outline a long, often rocky, but very exciting and rewarding path to becoming a sought-after and authentic market expert.
I try to use concrete examples to show my motivation for the job and to encourage as many colleagues as possible to continue on this path. For me it is more than a job, it has become a passion. I have found that working successfully in a team can work well even without an “elbow culture”. For me, being authentic, inquisitive, intrinsically motivated and believing in your own strengths are essential components of successful work as a knowledge market expert.
Reducing Marc Berenbeck to his role as Practice Insights Manager of the Kearney Global Health Practice would be a mistake. Although he has been inspiring colleagues, project teams and partners as a competent InfoPro for almost 20 years, Marc also offers something else, more unique. The best wording we can think of is “absolute commitment.” Marc doesn’t do things by halves. As a roller hockey goalkeeper, 8-time German champion, medalist at the World Games and coach of the senior national team, he brings the same passion for performance, relationships and continuous improvement to his everyday professional life. We look forward to learning from Marc!
Martina Merkle
BEST PRACTICE II: MARKET ENTRY DECISIONS
Data – Insights – Growth? – A best practice experience report on market entries from the FMCG world
E-commerce is booming. However, manufacturers of everyday goods (FMCG) will still place their products on supermarket shelves. In the fight for scarce shelf space and top spots in the e-commerce ranking, data is an indispensable key to success.
- What data is necessary to take and maintain pole position in virtual and real space?
- Which data should be combined and how in an omnichannel environment?
- Which insights can be gained from which data?
- What added value do information professionals generate and what is expected of them?
- What should you pay attention to in order to implement the “data – insights – growth” formula sustainably?
In her lecture, Dr. Martina Merkle Best practice examples from the support of numerous market entries by Migros Industrie in various countries. Migros Industrie is one of the largest private label producers in the world with sales of CHF 5.975 billion and 14,000 employees in 32 companies.
Dr. Martina Merkle Senior Consultant eXcellence Team Migros Industrie AG, Switzerland, the internal consulting team of Migros Industrie, with a focus on data analytics and organizational development. Previously, she was Head of Market Research and Data Science at the Migros Group and Director of Business Intelligence at a Swiss telecommunications company. In addition, Dr. Martina Merkle has been a long-time lecturer in the field of corporate management at the Swiss Fernfachhochschule. She studied business administration (Heilbronn University of Applied Sciences) and information science (University of Konstanz), received her doctorate from the Institute for Technology Management at the University of St. Gallen and was a visiting scholar at Fordham University in New York/USA.
BEST PRACTICE III: INVESTMENT AND RISK DECISIONS
Better decision-making processes thanks to unstructured real-time data.
Structured data is a reflection of the past and can no longer keep up with our fast-moving and highly connected world. What does this mean for decision-making and the world’s information professionals?
The Corona crisis has made it clear to many information experts from various departments within companies that it is no longer enough to base decision-making on structured data. These are and have often been in direct contradiction to unstructured data , such as a positive credit rating versus a newspaper article announcing the layoff of half of the company’s workforce. This circumstance poses major challenges for information experts in all areas of the company. How is a company supposed to analyze the flood of news and unstructured data in real time for all of its customers, investments, supply chain partners and competitors and integrate it into its decision-making processes and products?
Using various case studies, Oliver Berchtold will get to the bottom of this question in his presentation and show how, together with customers, unstructured news data can be converted into concrete indicators and signals for various issues and thus integrated directly into the decision-making processes.
With the aim of taking risk, credit, ESG (Environment, Social & Governance) and investment decisions to the next level by integrating real-time data using the latest technology.
Oliver Berchtold is co-founder & head of product development at YUKKA Lab AG. The Berlin start-up is at the forefront of the development of context-based sentiment and event recognition based on natural language processing and has set out to transform unstructured data into indicators and signals for information experts in a wide range of industries. Before founding YUKKA Lab, Oliver Berchtold successfully led the media intelligence market leader in the DACH region as head of product development for over six years through the digital transformation of the products as well as the agile transformation of the development and decision-making processes, using the knowledge of business innovation acquired during his studies (University of St. Gallen) and Design Thinking (Stanford) could be put into practice directly.
Source: Graumann Consulting Services
information transfer
To save the climate:
delete emails
Dear Mr. Bredemeier,
we could contribute to saving CO2 every day by deleting our saved emails. If everyone deletes just 11 emails, as many tons of CO2 will be saved annually as 125,000 people in Germany use. Let’s get started today! …
Your SVP team
E.g
Open science guide for economic researchers
(ZBW) Open Access, Open Data and Co. offer many advantages for researchers. Although Open Science is gradually becoming the new standard, many researchers continue to see hurdles to opening up their research. With the Open Economics Guide, the ZBW – Leibniz Information Center for Economics is creating a new online offering for economic researchers with practical instructions and tool overviews. The Open Economics Guide offers practical guidance so that economists can successfully practice Open Science and benefit from the advantages.
Open Science enables higher quality scientific work and benefits the reliability and credibility of research results. In addition, new impulses are created for research and knowledge transfer, also in the direction of politics, business and society. The scientific policy framework is therefore increasingly changing in favor of Open Science.
However, it is still difficult for business researchers to implement open science in practice. Lack of time and lack of support are the top obstacles that prevent economists from Open Science, as the ZBW study “The Importance of Open Science in Economics” showed. According to the study, economists in Germany would like more support and a central web portal for open science platforms, tools and applications.
In response to these needs, the ZBW – Leibniz Information Center for Economics launched the new Open Economics Guide on September 1, 2021 .
The Open Economics Guide is the tailor-made central point of contact for open science in economics. The Open Economics Guide focuses on concrete added value for researchers that can be implemented quickly and easily and that promote their work and career. The Open Economics Guide supports you with practical tips, methods and tools to practice Open Science independently and successfully. The guide includes, among other things, an easy-to-understand quick introduction to open access, open data and open tools, a comprehensive tool overview, a knowledge database and a glossary.
The Open Economics Guide is continually being expanded and expanded to include additional focuses such as open source and open educational resources. The aim is to work more closely with economic researchers in order to create content together. In the spirit of open science, the contents of the Open Economics Guide are under an open license and can therefore be used in other contexts.
To the Open Economics Guide: https://openeconomics.zbw.eu/
BDZV – Federal Association of Digital Publishers and Newspaper Publishers
News offers for Generation Z:
#UseTheNews playbook
How do young people in Germany get information and how do you develop contemporary news offerings for Generation Z? With the #UseTheNews project, media and media research are getting to the bottom of the changing use of news and developing new information offerings specifically for people under 30. The playbook that has now been published provides valuable insights and work results on this topic. The publishers are the dpa German Press Agency and the Federal Association of Digital Publishers and Newspaper Publishers (BDZV). The Hamburg University of Applied Sciences (HAW Hamburg) supports the project.
In addition to basic knowledge about changing attitudes and usage habits, the playbook offers inspiration and concrete recommendations for action for the development of new news offerings. In addition, it provides insights into the status of contemporary news literacy teaching in schools. In the approximately 150-page book, over fifty experts share their knowledge.
Contents of the playbook:
Studies: What the #UseTheNews study reveals about teenagers and young adults and what we can learn from it for journalism and education policy. Including an overview of current studies on media and news usage
Product development methods: How newsrooms develop new products for young target groups and how successful product thinking works in journalism.
Best Practices: Successful media offerings for young people in Germany – media professionals report on the challenges and findings in developing new formats.
Best practices internationally: Young media makers provide insights into their success factors in reaching young target groups. Including an overview of international best practices.
The #UseTheNews topic groups and their projects: Innovative product developments and initial pilot projects on the topics of audio/podcast, formats, collaboration, product/brand, language, topics and video. Including practical tips
News literacy in schools: What we know about teaching news literacy in school lessons and how the Open News Education (ONE) approach can be used to supplement and link existing offerings to promote news and media literacy.
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