Open Password – Wednesday, August 4, 2021
#956
Lecture series on information science – target group of citizens – target group of neighboring disciplines – activity tracking – information science Düsseldorf – Wolfgang G. Stock – Aylin Imeri – self-tracking technologies – fitness trackers – smart watches – applications – Fitbit – Katja Fietkiewicz – Maria Henkel – health information – libraries – health information Literacy – Information Competence – YouTube – Information Science – University of Düsseldorf – Aylin Imeri – Bojan Radoja – Social Media – Communication Controlling – Communication Evaluation – Social Media Monitoring – Social Media Controlling – Corona – Media Analysis – NewsRadar – Pitch – Kaufland – Campaign – Twitter – Donald Trump – Shitstorm – Framing – New Work – COVID-19 – Experian UK – BIIA – Jose-Luiz Rossi – Hybrid Workers – Flexibility – EBSCO eBooks – Open Access Monograph Collection
I
Cover story
of the information science lecture series: Activity tracking for fitness, research and literacy – an important role for libraries too?
II.
Information Science University of Düsseldorf:
Practice meets science
III. New Work: Impact of Covid-19 On Working Models
Experian UK Moves to a Hybrid Model
IV.
EBSCO: With Open Access Monograph Collection
Lecture series on information science
for citizens and related disciplines
Activity tracking for fitness,
research and literacy
An important role for libraries too?
Düsseldorf Information Science (= Department of Information Science at the Heinrich Heine University Düsseldorf) is known for its variety of research topics – starting with classic topics such as information retrieval and knowledge representation, via informatics, scientometrics and “smart” cities, right up to social live streaming services . For the former head of the department, Wolfgang G. Stock, it was important to also examine current topics, to broaden his team’s content and to expand the research field of information science to include new topics.
This tradition is kept alive by the Düsseldorf Information Science team. This is also reflected in the lecture series Information Science: Digital meets Society [1] . This is a series of six online live lectures on YouTube in which colleagues provide insights into their research topics, with the focus on bringing information science closer to citizens and researchers in related disciplines. Therefore, the lecture series also takes place as part of the Citizens’ University of the Heinrich Heine University [2] .[1] https://www.isi.hhu.de/bereich-des-institutes/abteilung-fuer-informations Wissenschaft /ringvorlesung-informationswissenschat-digitales-treff-gesellschaft[2] https://www.buergeruni.hhu.de/
Aylin Ilhan
Dr. Aylin Imeri (Ilhan), organizer and initiator of the lecture series, gave an insight into her research field of challenges and opportunities of self-tracking technologies at the start of the lecture series . Here as in her doctoral thesis, she emphasized, based on her colleagues Shin et al. (2019) [1] that information science can deepen this area of research with its focus on (health) information behavior. Imeri self-tracking devices, also known as activity tracking technologies , include fitness trackers (such as some models from Fitbit, e.g. Charge), smart watches (such as the Apple Watch, Fitbit Versa) as well as mobile health and fitness-focused applications .
Imeri is a user of activity tracking applications herself. Users can use the data collected via these technologies (e.g. sleep data, heart rate, calories burned, steps) to reflect on their own behavior and, ideally, improve their health and fitness. For example, how many steps it takes to get from home to work, how long it takes, and how low your heart rate is during a workout can lay the foundation for promising health-related action. However, the path from awareness of the decision to the actual change in behavior can be longer and more difficult. A reflected decision-making process should include an intensive examination of the data, a comparison between the recordings, the recognition of behavioral patterns and disruptive factors, and the setting of concrete goals.
According to a survey by Imeri and Henkel, users see these technologies as easy to use and their effect on changing behavior. Since they started using activity tracking technologies, they took the stairs more often instead of the elevator. [2] Fitbit users consider its explanations of sleep phases and heart rates to be “new” knowledge and adapt it as such. [3] According to another survey by Imeri and Fietkiewicz, 36% of 121 participants would request that their data be deleted if they stopped using such a technique. [4] 52% admitted that they had neither read the provider’s privacy policy and terms of service nor searched for further information on the subject. [5]
The speaker asked whether libraries should play an important role in dealing with activity trackers. Ultimately, it is about health information literacy, and libraries have taken up the cause of promoting information literacy. In addition, users of activity trackers should not only know their information needs for health information and find appropriate information, but also be able to critically evaluate the quality of this information in order to make informed decisions.
The lecture can be accessed at the following link:
[1] https://www.sciencedirect.com/science/article/abs/pii/S1532046419300711[2] https://scholarspace.manoa.hawaii.edu/handle/10125/50316[3] https://repository.kisti.re.kr/bitstream/10580/15524/1/2020%20JISTaP%208%283%29-47-63.pdf[4] https://www.emerald.com/insight/content/doi/10.1108/AJIM-03-2020-0067/full/html[5] https://www.emerald.com/insight/content/doi/10.1108/AJIM-03-2020-0067/full/html
Information Science University of Düsseldorf –
pressrelations
Practice meets science
By Dr. Aylin Imeri and Dr. Viktoria Meinschäfer (both Heinrich Heine University Düsseldorf) and Bojan Radoja (pressrelations)
Ready for Activity (with trackers)?
Aylin Imeri before the start.
In information science in Düsseldorf, researchers prefer to focus on the information behavior of users. What topics are discussed on social media? Which information needs can be observed on which platforms? Science and practice come together not only thematically but also methodologically. “It is important to maintain and strengthen the theory and scientific approach within the university, but also to establish an early practical connection, which is reflected not only in books, but also in cooperation with companies,” says Dr. Aylin Imeri (Department of Information Science). “For information science it is definitely not ‘science versus practice’, but rather ‘science and practice’.”
The course on “Social Media Monitoring: Communication Controlling and Evaluation in the Digital Age” took place for the second time this winter semester. Dr. Aylin Imeri and Bojan Radoja, Head of Social Media Research & Analytics at pressrelations, offered students of all degree programs at Heinrich Heine University Düsseldorf the opportunity to gain an insight into both the theory and practice of social media monitoring and controlling receive.
What role do social media and especially media analysis play in a company? In today’s knowledge society, not only are all types of documents found in digital media, including social media, but the majority of daily communication takes place digitally – especially in Corona times. Media analysis plays an important role for companies in not only identifying trends, but also understanding the mood towards a brand or campaign.
In Imeri and Radoja’s seminar, each student received their own access to the communication and analysis tool NewsRadar, which allows cross-media observation and evaluation. In this seminar, the 15 students competed in a pitch against each other in groups, each group presenting a topic they had developed. The students worked on their chosen topic for around four months and went through the usual phases such as planning, finding a topic, collecting data, using NewsRadar, cleaning the data, analysis and finally visualization.
The topics developed were presented in the pitch. The analysis of the Wendler campaign with Kaufland, presented by Alice Wagner, Luke Messinger, Daniela Eguren Diaz and Julia Partmann, showed that the contributions examined mostly reflected a neutral mood. In addition, the analysis showed that a distinction had to be made between negative sentiments towards Kaufland and Wendler.
The students Rik Derksen, Selina Dietl, Marina Vennhaus and Bejan Yakin examined the difference in online reaction between Twitter and news reports related to the TV show “Männerwelten – Joko & Klaas”. While Twitter largely reflected viewers’ reactions correctly, news stories focused on general reporting.
The students Sarlasht Totakhel, Calvin Bayer and Vanessa Salamon showed how a political event became a trend on Twitter. This was Donald Trump’s tweet “I won the election”. This tweet was captioned by Twitter: “! Official sources called this election differently”. The research showed that most of the companies tweeting about this came from the sports industry.
Alina Huerkamp, Mine Sari, Katharina Schwark and Kristin Wiecha showed how the theoretical concepts “phases of a shitstorm” and “framing” are applied in practice. They examined the EDEKA TV commercial 2020 “Let’s be happy and more colorful”. Different distributions of the respective tonality (neutral, positive, negative) could be seen in the three phases of the shitstorm.
New Work
Impact of Covid-19 On Working Models
Experian UK Moves to a Hybrid Model
(BIIA) 99% of UK-based employees will work flexibly under the new model Experian, the leading global information services company, has introduced a new working model for its UK-based employees to create a working environment that suits everyone’s situation.
99% of employees based in the region (either as part of the UK business or on behalf of the global and international organization) will now work flexibly, with unique working patterns put in place to accommodate both the individual and the role. Experian believes this will continue to boost productivity and improve work/life balance options for its 3565 UK employees (2222 based in Nottingham), as lockdown restrictions continue to ease.
Jose-Luiz Rossi, CEO of Experian UK, says: “Over the last year our employees have shown incredible dedication, resilience and creativity in delivering their work in a remote environment. Remote working has an important role to play in a post-Covid world and offering this level of flexibility on a permanent basis will allow us to retain and hire the best talent in the future.”
The majority (81%) of Experian’s UK employees will operate as “hybrid workers”, where they will be encouraged to ‘work your way’. Others will operate as permanent home workers, while a small number of roles will continue to be office-based (“hub roles”) to support Experian’s data centers and security.”
“Talent isn’t dependent on location,” Rossi says. “We want to hire the right people for the right jobs, regardless of where they may be, and we want to support our existing employees to work in the way that suits them the best.”
When government guidelines allow, the Experian office network will play a key role supporting employees for face-to-face meetings, workshops and for those whose home environment may not be suitable for hybrid working. As part of the program, the Sir John Peace Building, based on the NG2 Business Park, is undergoing a full refurbishment to turn it into an effective and engaging hybrid working space.
“Flexibility is about more than just remote working. It means being able to spend time together in person as well,” Rossi continues. “Physical Experian offices remain a crucial part of our strategy, both in our home city of Nottingham and our London hub . Some people prefer to work in the office full-time, for a variety of reasons, and we will continue to support that. We see this model as a chance to have the best of all worlds: meeting in person to build relationships; to socialize; to generate creative ideas; or problem-solve; and moving to virtual and remote sessions where that level of interaction is not so critical.”
BIIA is the international partner of Open Password .
EBSCO eBooks
With Open Access Monograph Collection
(EBSCO) EBSCO Information Services (EBSCO) introduces the new EBSCO eBooks Open Access Monograph Collection , an e-book collection containing thousands of high-quality open access titles from the world’s most renowned university and academic presses. The collection is DRM-free and available free of charge on the EBSCO host ® platform.
The EBSCO eBooks Open Access Monograph Collection was created in collaboration with university presses and academic open access publishers such as Taylor & Francis, the University of Michigan Press, and Temple University Press. It offers libraries and their users easy access to a large selection of content, which will be expanded to include thousands more titles in the future. This collection provides libraries with DRM-free access to open access titles on the EBSCO platform, providing users with high-quality open access content that they can access alongside other library e-books in a familiar interface.
The Open Access Monograph Collection is also intended to help librarians save valuable time searching and evaluating open access content. Libraries can download full OCLC MARC records and/or activate the collection to find them in any leading discovery solution. In addition, usage reports can be created specifically for the Open Access collection. The titles are stored in Portico to ensure long-term access. This open access e-book collection is a new initiative in line with other EBSCO efforts to support open access and accessibility.
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