Open Password – Thursday June 23, 2022
#1092
Steep templates 2022 – Right information, wrong conclusions – The crux of the misjudgment – Information communication working group – Sabine Graumann – Yannick Loonus – Tim Brouwer – GBI Genios – Claudia Olewinski – Evaluation of information – Social media – Fake news industry – Information professionals – Market Intelligence – Fact checks – True and fair or fake and false – Matthias Spörrle – Private University Schloss Seeburg – From checklists to AI: Methods for detecting misinformation – Thomas Mandl – University of Hildesheim – Bespoke Research: It starts with understanding the need for information – Carsten Geyer – M-Brain – Fake, Conspiracy & Propaganda: The Roles of Social Media and Crises – Andre Wolf – mimikama – Werner Müller – Psychological View – Information Manager – Corona Pandemic – Crisis Information – Fake News Detection – Need for Information – Best Practices Examples – Manipulation strategies – propaganda
PLOS ONE – Protocols.io – DoubleVerify – Scope3 – Sourcemap – Forced Labor Compliance Platform – Wolters Kluwer – Kluwer Arbitration Practice Plus – Outsell
Social media marketing – Google and Facebook advertising – Sven Lang – Lang Consulting GmbH – Building an independent brand – Exclusive range – Customer loyalty structure – From occasional buyers to regular customers – After sales marketing – Warm clientele – Cold clientele
Title
Steep assists 2022
Right information, wrong conclusions – The crux of misjudgment – techniques & methods
International news
III.
Social media marketing
Google and Facebook advertising is working worse and worse – how it needs to be changed now
Steep assists 2022
Right information, wrong conclusions
The crux of the matter is the misjudgment
Techniques & Methods
October 19th, 10 a.m., Steep templates for corporate success – Correct information, wrong conclusions – The crux of the misjudgment. Techniques & Methods
On site in Frankfurt (Maritim Hotel) or digitally via live stream. Organized by the “Information Communication Working Group” (Sabine Graumann, Yannick Loonus, Tim Brouwer). Sponsored by GBi-Genios.
Half-day specialist congress with more than 130 participants – the industry event for information consultants.
Interested parties can now view the program and reserve a place at https://www.gbi-genios.de/de/news-events/messen-tagungen . As soon as registrations are possible via the event page, you will be informed automatically.
Infoline: steepvorlagen@genios.de .
Advice and registration: Claudia Olewinski, claudia.olewinski@genios .de. Content and sponsorship: Dr. Sabine Graumann, sabine.graumann@consulting-dienste.de
In-person ticket: 96 euros including VAT – Digital ticket: 59 euros including VAT – Press representatives, students and customers of GBI-Genios can register for a free ticket in a few days.
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Steep assists 2022: Correct information – wrong conclusions.
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The question of evaluating information is the central factor when it comes to the quality of the data to be processed in research. Driven by the rise of social media, the emergence of a fake news industry and the growing distrust of published facts in online news sources, it is becoming increasingly difficult for researchers to generate high-quality content and be responsible for its quality.
“Steilvorlagen 2022” shows which methods, tools and working methods information professionals can use to overcome these challenges.
We analyze the handling of specialist information from a psychological perspective – from a methodological and technical perspective using the example of the global corona pandemic – from a practical research perspective using the example of market intelligence and from a socio-political perspective using the example of a fact-checking organization.
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Steep assists 2022: The agenda
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Keynote: True and fair or fake and false?
Prof. Dr. Matthias Spörrle, Professor of Business Psychology at the Private University of Schloss Seeburg
From checklists to AI: Methods for detecting misinformation
Prof. Dr. Thomas Mandl, Professor of Information Sciences at the University of Hildesheim
Bespoke Research: It starts with understanding the need for information
Carsten Geyer, Managing Director Continental Europe, M-Brain
Fake, conspiracy & propaganda: The roles of social media and crises
Andre Wolf, press spokesman, mimikama – Association for the Education of Internet Abuse
Panel discussion: Right information – wrong conclusions
With Carsten Geyer, Prof. Dr. Thomas Mandl, Werner Müller, Prof. Dr. Mathias Spörrle and Andre Wolf. Moderation: Tim A. Brouwer
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Kaynote: True and fair or fake and false?
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Today, all organizations in society have to
make decisions in an information-overloaded world. It is often no longer clear what is fake and what is not. We are usually left in the dark about the real intentions behind communicated information. However, these are crucial in determining the value of information beyond the often too briefly thought of dichotomy of true and false. In order to provide assistance in this regard, the lecture deals with the following key questions from a psychological perspective:
? What influence does a lack or an excess of information have?
? Which mental shortcuts on our part, which situational characteristics and
which characteristics of the information make us vulnerable to false information?
? How can you reduce
decision-making biases based on false information?
? What are effective methods that
influence our decisions, sometimes without us even noticing?
From these findings we will derive what sensible procedures are in the day-to-day business of an information professional and what the competency profile of an effective information manager looks like.
Matthias Spörrle is a university professor for business psychology at the Schaffhausen University Institute (Switzerland) and university professor for business psychology at the private university Schloss Seeburg (Austria).
His research examines human decision-making, particularly in work and business life, from a social and evolutionary perspective. His training deals with people as biased decision makers in organizations and with how people can functionally deal with radical changes.
He works and lives in Germany, Austria, Switzerland, New Zealand and China.
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From Checklists to AI: Methods for Detecting Misinformation
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The diversification of information markets leads to information overload and a lack of clarity among providers. Spreading targeted misinformation is no longer uncommon. Partisan and incorrect information can complicate and ultimately endanger rational discourse in democracies. Economic activity is also subject to new risks. The lecture first addresses crisis information using the example of the corona pandemic and points out typical behavioral patterns.
But how can reliable information be identified? Well-known procedures and checklists, such as those known from information didactics, are discussed and questioned. It turns out that the development processes and the economic interests behind publications must be taken into account more and more in order to recognize quality information.
Finally, AI methods for detecting false information will be discussed. Checking misinformation with automated tools has many faces. Using the example of fake news detection as part of the CheckThat! Lab, the difficulty of training such procedures is presented. This discussion also highlights the current limitations of AI.
Thomas Mandl is professor of information science at the University of Hildesheim. His research interests include information retrieval, information services and human-machine interaction. He teaches in the International Information Management course.
After studying at the University of Regensburg and the University of Illinois at Urbana/Champaign, he initially worked at the Social Sciences Information Center in Bonn. He has been working at the University of Hildesheim since 1998. He is also an adjunct faculty at the Dhirubhai Ambani Institute of Information and Communication Technology (DAIICT) in
Gandhinagar, India and a visiting professor at the Universidade Federal de Minas Gerais in Brazil.
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Bespoke Research: It starts with understanding the need for information.
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Studies and market reports that are already available often only answer parts of a current question. Niche markets are not discussed in depth, the definitions and boundaries often differ significantly from the given case, and these reports may also be out of date. Therefore, information often has to be researched or collected from scratch.
The quality of such information always begins with a correct understanding of the information need. How do I create a comprehensive needs analysis for the proposal, and what is particularly important to clarify at the kick-off at the latest? What are the common pitfalls? How reliable are social media, the Internet and consumer and expert statements as sources? How accurate does the resulting information actually have to be?
Decimal places are often not possible – and not always necessary to secure decisions. Nevertheless, the information obtained must be secure and credible. Common plausibility and triangulation methods are shown that are already used in the research process. There are a number of best practices examples as well as a checklist for the participants.
Carsten Gayer has 30 years of experience as a founder and entrepreneur as well as an expert in research, intelligence and consulting.
After studying economics at the Ruhr University Bochum, he began his career at McKinsey & Company, founded his own research & intelligence company in the mid-90s and supplied top consulting firms and industrial groups with intelligence & consulting services. After his company’s mergers with Global Intelligence Alliance in 2009 and with M-Brain in 2015, he is responsible for M-Brain’s business in continental Europe.
Gayer is an economist (Dipl.-Oec) and studied at the Ruhr University Bochum. Carsten Gayer is married, has a 15-year-old son and lives in Essen.
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Fake, Conspiracy & Propaganda: The Roles of Social Media and Crises
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Crises and communication via social media have a major social influence that should not be underestimated. Social media has long been laughed at and underestimated, but it is not simply social media itself and the Internet that give rise to social problems, but rather the communication strategies and structures that have arisen there in conjunction with crises and fears.
We experience the mass appeal of the Internet and come across politically used manipulation strategies that some users use to spread propaganda. The aim of false reports is to sow doubt and create fear. Crises serve as a catalyst.
At the same time, this situation has led to the emergence of the role of “fact checkers” as a necessity. In his lecture, André Wolf will not only talk about the relationships between crises, social media and fake news, but will also present the work of fact checkers and the international network of fact check organizations. André Wolf is a fact checker at mimikama, the association for education about internet abuse and ZDDK – “Think first – then click” in Austria.
Wolf spends his day combing through the internet and exposing fake news, conspiracy theories and right-wing extremist machinations. After studying theology and several years of professional experience as the person responsible for media and communications at Rolf Nagel GmbH, he has been devoting himself to analyzing internet content, especially social media, Wolf’s area of expertise, since April 2015.
André Wolf works for the Mimikama association as a blogger, author and content and social media coordinator. In 2020 he won the Human Rights Prize from the Düsseldorf Philharmonic for Mimikama.
International News
PLOS ONE and protocols.io Collaborate on Expanding Service to All Lab Protocol Authors
The Public Library of Science (PLOS) announced it is expanding a service offered to Lab Protocol authors through its partnership with protocols.io: the team at protocols.io will format step-by-step protocols for their platform at no charge and at any stage of the Lab Protocol writing or review process, even prior to submission.
DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3
DoubleVerify, a software platform for digital media measurement, data and analytics, announced an exclusive partnership with Scope3, the source of truth for supply chain emissions data for organizations seeking to make carbon-aware business decisions.
Sourcemap Launches Forced Labor Compliance Platform Ahead of US Legislation
Sourcemap announced the launch of its Forced Labor Compliance Platform to help US businesses meet evolving human rights standards mandated by the Uyghur Forced Labor Prevention Act. The Forced Labor Compliance Platform is critical to manage the end-to-end due diligence reporting requirements of the UFLPA.
Wolters Kluwer Announces a Suite of Enhancements for Kluwer Arbitration Practice Plus
Wolters Kluwer Legal & Regulatory US announced new enhancements to several tools within Kluwer Arbitration Practice Plus. These additions will expand KAPP’s capabilities to guide practitioners in finding the most suitable arbitrator or expert witness and evaluating their relationships for potential conflicts of interest as well as easily finding relevant awards to support their case.
Source: Outsell
Social media marketing
Google and Facebook advertising is working worse and worse: How this needs to be changed now
Sven Lang
By Sven Lang, managing director and founder of Lang Consulting GmbH
Just a few months ago, social media marketing was considered the secret to success. More and more companies are now using this option – but the advertising published there is becoming less effective. Many shop operators are faced with the question of how they can increase their visibility and win new customers. Right now, the solution might be to build the shop into an independent brand.
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Increase relevance among the target group through specialization
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First of all, it is important to only promote certain products and be active in selected markets. As a rule, this approach already leads to an individualization of the company. On this basis, it will be easier in the future to develop a target group and address them according to their wishes and needs. The shop therefore benefits from not making its offerings too broad – but rather deliberately specializing in a small and therefore exclusive range. This makes it more important within its target group. At the same time, it increases its visibility for new customers – and doesn’t even have to lower prices.
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It’s not just a one-off customer approach
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However, it is not enough to contact the target group just once – or to be happy when customers purchase a product in the shop. However, it is advisable to maintain constant communication – or at least to continue it in recurring cycles. It makes sense to build a customer loyalty structure. It should promote the company’s branding and lead to greater identification with the shop among customers. The more he remembers his shopping experience and the more aware he is of the company’s values, the more often he will shop here in the future.
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Customer values must be built.
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The aim of the shop should be to turn the occasional buyer into a regular customer – ideally for many years. On the one hand, this is achieved by making contact at regular intervals as already mentioned. On the other hand, the shop operator can use after-sales marketing for this. Specifically, this means that he is available to the customer for complaints and exchange requests, provides warranty services, acts in an advisory capacity, answers questions competently – and ultimately also makes further product recommendations that are individually tailored to the buyer. Even after a one-off purchase, the contact between the consumer and the shop does not end; rather, the aim is to generate the highest possible customer value.
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It’s the mix that counts.
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Finally, it is important to build a good structure within the target group that the shop is targeting. This initially includes the “warm clientele” – those customers who already know the company, who have perhaps already bought from it and who will continue to shop here in the future. In contrast, the “cold clientele” should not be overlooked. These are people who don’t yet know the shop. They must therefore be addressed specifically in order to attract new interested parties, who will soon develop into loyal regular customers. Only the mix of the cold and the warm target group ultimately promises high profitability.
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