Open Password – Wednesday September 15, 2021
#973
ARD/ZDF – Mass communication trends 2021 – Pandemic – Television – Radio – Non-linear use – Streaming services – Media libraries – Podcasts – Public broadcasting – Audio – Internet – Media usage time – Reading – Time sovereignty – Linear television – YouTube – Regional content – Journalistic quality – relevance of the content – Hessischer Rundfunk – Manfred Krupp – Thomas Bellut – Newspapers – Magazines – GIM – Media Perspectives – American Astronomical Society – Open Access – LinkedIn – Learning Hb – GfK – gfknewron – AI-powered Data Analytics and Consulting Company – Qualtrics – EX25 – Employee Experience Management – Stories Feature – New York Times – Wirecutter – Microsoft – Microsoft Start – Wolters Kluwer Tax & Accounting – Audit Data Analytics Resource – Outsell – Alma – Ex Libris – ProQuest – Bayerische Staatsbibliothek – Phishing – KnowBe4 – Check Point – Bleeping Computer – Social Engineering
Cover story
ARD/ZDF mass communication trends 2021: In everyday Corona life, television remains stable, radio is increasing again – development towards non-linear use and more time sovereignty
- International NewsIII. Alma: Bavarian State Library goes to Ex Libris
- KnowBe4: LinkedIn phishing remains dangerous for job seekers
ARD/ZDF mass communication trends 2021
In everyday Corona life, television remains stable, radio is once again
developing towards non-linear use and more time sovereignty. Infographics at www.ard-zdf-massenkommunikation.de
(HR) The corona pandemic continues to dominate people’s everyday lives. Television and radio remain fixed points of reference for their media use, according to the results of the ARD/ZDF mass communication trends 2021. Streaming services and media libraries are also continuing to expand their reach, especially in the middle-aged segment. But the number of older users is also growing. Podcasts increase their reach significantly within a year. Overall, Germans use media for an average of more than seven hours per day – most often moving images before audio and significantly before text. According to the vast majority of those surveyed, public broadcasting will remain indispensable in the future.
Practically all people aged 14 and over in Germany (99 percent) use media every day. The overall reach of moving images increases to 89 percent every day. Despite increasing time-sovereign usage, television remains stable among the population as a whole and, at 66 percent, is the central everyday medium in the video sector.
The daily audio reach is increasing at the same rate and, at 85 percent, is only just behind moving images. Radio is the undisputed leader here and, at 76 percent, reaches more people every day than ever before. Texts continue to lose some of their daily reach and reach 45 percent. Articles on the Internet reach 20 percent of people every day, which is about the same number as printed newspapers and magazines (19 percent).
Media usage time in everyday Corona life increases by five minutes to 429 minutes . At more than three and a half hours, a good half of this time is spent on moving image offerings (222 minutes, plus 9 minutes). Radio, music, podcasts and radio plays are used for almost three hours per day (177 minutes, minus two minutes.) Less than an hour per day is read – a decrease of one minute to 52 minutes.
, 30 to 49 year olds in particular are significantly increasing their media usage time this year by almost half an hour to 396 minutes per day. This primarily benefits video and audio content that can be used in a timely manner.
29 percent of video usage time per day already takes place over the Internet – two percentage points more than in the previous year. 71 percent comes from linear television and self-recorded programs. Self-determined video usage is already the norm among viewers under 30: the proportion of non-linear usage time continues to rise to 78 percent (plus 7 percentage points), which is accounted for by streaming services and YouTube, followed by media libraries.
The TV broadcasters are both beneficiaries and amplifiers of the trend towards time sovereignty: the media libraries now reach 38 percent of the population within a week – an increase of five percentage points. In addition to 30 to 49 year olds (increase in weekly reach from 42 to 50 percent), more and more older people are also discovering the advantages of TV shows and films on demand (50 to 69 year olds: 37 percent weekly reach, plus nine percentage points).
When asked about their expectations for the future of the media, 81 percent of people said that public broadcasting would remain indispensable in the future . 91 percent think that regional content in the media remains important. Reliable information will become more important in the future, say 89 percent of people. When comparing performance with private broadcasting, the strengths of public broadcasting from the perspective of the population lie in particular in journalistic quality criteria (70 percent) and the social (71 percent) relevance of the content. The approval ratings here are particularly high among the younger respondents.
The director of Hessischer Rundfunk and chairman of the ARD/ZDF research commission Manfred Krupp: “The numbers show: We continue to be indispensable. The regional content is particularly important for people – part of the ARD brand core. This is a great result and a “It’s a big incentive for us. The study also shows that we at ARD are on the right track with our digital strategy: We don’t lose sight of the linear programs and at the same time rely on media libraries and audio libraries, which are being used more and more by the audience.”
The ZDF director Dr. Thomas Bellut: “The study shows that our content, whether distributed linearly or independently of time, is relevant and indispensable for most people in Germany. This encourages us in our work. With well-researched, credible information, but also with high-quality entertainment “We reach the whole of society. To achieve this, we are continually developing the program and the ZDFmediathek.”
Radio is more important than ever for people as an everyday companion in times of crisis: it achieves higher daily reach in all age groups than in 2020 – ranging between 60 percent (under 30 year olds, plus nine percentage points) and 82 percent (50 to 69 year olds, plus three percentage points).
At 75 percent , the largest part of the listening time is accounted for by the linear radio program ; even among 14 to 29 year olds, in 2021 it is again just ahead of the music streaming services at 70 minutes. The trend towards time sovereignty also continues in audio: those under 30 already spend 59 percent of their audio time in this way – especially with music via streaming services or YouTube. In the total population, the proportion of time-sovereign use is 25 percent.
Podcasts and time-shifted radio shows significantly increase the number of their regular users . Within a year, at least weekly usage increases from 20 to 28 percent . There are dynamic increases in reach – here too – especially among 30 to 49 year olds: 38 percent of them listen to podcasts or time-shifted radio reports or programs at least once a week – 16 percentage points more than a year ago.
Only 58 percent of the population now uses a printed newspaper or magazine at least once a week , but 75 percent now read articles in digital form .
Method : The data from the ARD/ZDF mass communication trends is based on a representative dual-frame sample of a total of 2,001 German-speaking people aged 14 and over in Germany. The study was carried out by the GIM Institute and lasted from the end of January to the end of April 2021. Detailed analyzes will be published in the specialist journal “Media Denken” ( www.media-perspektiven.de ). The website www.ard-zdf-massenkommunikation.de provides data and additional information.
International News
The American Astronomical Society Switches
to Open Access
Research results in astronomy, solar physics, and planetary science are about to become more widely accessible to scientists and the public alike. The American Astronomical Society announced the switch of its journals to fully open access as of January 1, 2022.
LinkedIn is launching a new Learning Hub aimed at organizations to provide professional development and other training to employees. And it’s making 40 courses free of charge to LinkedIn members specifically to address some of the changes afoot, such as how to adapt to hybrid working, and more.
GfK Launches AI-supported Intelligence Platform “gfknewron”
GfK launches gfknewron, its integrated, AI-powered software platform. Using gfknewron, companies can now access market, consumer and brand data from a single source of truth. gfknewron is an important step in GfK’s transformation from classical market researcher towards an AI-powered data analytics and consulting company.
Qualtrics Launches EX25, Modernizing the Approach to Managing the Employee Experience
Qualtrics is launching EX25, a new framework designed to help employers regularly listen to their employees, featuring 25 key drivers that impact every employees’ workplace experience. EX25 is built into Qualtrics EmployeeXM, the product for employee experience management.
LinkedIn Is Scrapping Its Stories Feature to Work on Short-Form Video
LinkedIn announced that it will suspend its Stories feature on September 30 and begin working on a different way to add short-form videos to the platform. LinkedIn announced the upcoming change to warn advertisers who might have already purchased ads that would run in between Stories.
The New York Times Company Launches Digital Subscriptions for Wirecutter
The New York Times Company announced that Wirecutter, its product recommendation service, will institute a metered paywall, asking its frequent users to subscribe for unlimited access to its research and recommendations.
Microsoft Launches a Personalized News Service, Microsoft Start
Microsoft is introducing its own personalized news reading experience called Microsoft Start. The feed will combine content from news publishers, but in a way that’s tailored to users’ individual interests.
Wolters Kluwer Tax & Accounting announced that it has launched a library of complimentary Audit Data Analytics Resources designed to help audit practitioners in tax & accounting firms move away from a traditional data sampling approach when conducting audit engagements and toward analyzing all client transactions in real time.
Alma
Bavarian State Library goes to Ex Libris
(Ex Libris) Ex Libris, a ProQuest company, announces that Germany’s largest research and general purpose library, the Bayerische Staatsbibliothek (BSB), is transitioning to the cloud-based Ex Libris Alma platform for library services after nearly 20 years have long been delivered through an increasingly complex and limited local system.
BSB, one of Europe’s most renowned universal libraries, will use the Alma platform to manage print, electronic and digital materials through a single unified interface. As a cloud-based solution, Alma services will help BSB unify its workflows, provide an optimized user experience, significantly increase efficiency and reduce costs.
KnowBe4
LinkedIn phishing remains
dangerous for job seekers
Around 16 million people in Germany, Austria and Switzerland currently use the LinkedIn portal. More than 30,000 companies are active there worldwide and, according to statistics before Corona, published almost three million job offers per month . For many, the portal has become a place where information is shared and contacts are made. And cyber criminals also know how to use this to their advantage. Furthermore, the platform itself is not necessarily immune to cyberattacks due to poor API security, as Check Point’s security researchers recently commented when media reports revealed 700 million stolen records on the dark web.
According to KnowBe4’s Q2 Phishing Report, 41 percent of subject lines related to LinkedIn were used. Phishing using this social network has dominated the social media category for the past three years. Users quickly see these emails as legitimate because LinkedIn is a professional network. This causes significant problems as many LinkedIn users have their accounts tied to their company email addresses. In addition, the number of phishing emails related to HR topics has increased significantly.
According to Bleeping Computer , security researchers were able to post a job ad without having to verify the company they claim to work for. If a cybercriminal wants to target a specific industry or company, they can advertise a developer job as a competing company in the same sector.
The risk of falling for social engineering is one of the main reasons why companies should encourage their users to receive ongoing security awareness training. Unfortunately, social engineering tactics not only use emails, but also increasingly social media platforms.
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