Open Password – Wednesday, September 22, 2021
#976
Postbank – Youth Digital Study 2021 – Online Shopping – Sustainability – Thomas Brosch – Fridays for Future – Climate Protection – CRM – Industrial Companies – Michael Ruzek – LOGIN Software – Stumbling Blocks – Isolated Solutions – ERP Software – Licenses – Relevant Data – Relevant Functions – Field Service – Back Office – Key User – Implementation – Iterative Approach – Manual Data Collection – vfm – Media Information – Documentaries – Artificial Intelligence – Hybrid Event – Hiltrud Lehmkuehler – Instagram – Facebook – Teens – Wall Street Journal – Body Images – Depression – Explore Page -Lilliy Bittner – Frankfurter Allgemeine – Fake news about COVID-19 – Press release – India – USA – Brazil – WHO – Cold Spring Harbor Laboratory
- Cover stories
- Postbank Youth Digital Study 2021
Every second person is shopping more online because of Corona – Average spending on the
Internet increases by a third – The majority pay attention to sustainability
- CRM in industrial companies
7 stumbling blocks: Don’t overlook them! – By Michael Ruzek, Managing Director LOGIN Software
- vfm-Call for Papers: Fit for Files – media information between documentary and
artificial intelligence
III. Instagram: Facebook makes every third girl and almost every second boy
depressed?
IV. Fake news on COVID-19 by country: India ahead of the USA and Brazil
Postbank Youth Digital Study 2021
One in two people are buying
more online because of Corona.
Average spending on the internet is increasing by a third.
The majority are paying attention to sustainability
(Postbank) Two out of three German young people changed their shopping behavior during the corona pandemic. 49 percent of them have been shopping more online since the outbreak of the crisis due to a lack of alternatives; in 2020 it was 35 percent. This emerges from Postbank’s representative youth digital study. The younger the respondents are, the more likely they are to have increased their online purchases during the crisis. While 55 percent of 16-year-olds shopped online more often, the figure was 48 percent of 17-year-olds and 44 percent of 18-year-olds.
“Generation Z has grown up with the Internet and is not afraid of online offers,” says Thomas Brosch, Head of Digital Sales at Postbank. “Due to the lockdown period with closed shops, online shopping has become even more the new normal for digital natives. In the future, this target group will likely continue to be reached primarily online.”
Teenagers not only shop online more often, they also spend significantly more there. In 2021, their monthly spending on online shopping increased by an average of 32 percent to 102 euros compared to the previous year. The older the respondents, the more relaxed they are about money. 16-year-olds spend an average of 60 euros a month for online purchases, for 17-year-olds it is 95 euros and for 18-year-olds it is 147 euros. In a gender comparison, girls are somewhat more thrifty. While they spend an average of 95 euros a month on Amazon, Zalando & Co., boys spend 109 euros.
___________________________________________________________________________
Sustainable clothing is particularly in demand
___________________________________________________________________________
Teenagers’ awareness of sustainability has also increased. At least seven percent of them say that when shopping they pay more attention to ecologically and socially sound products than before Corona. This is especially true when buying clothes and shoes online. When it comes to these goods, 69 percent value criteria such as environmentally friendly production, climate-neutral shipping or avoiding plastic. That is eight percentage points more than in the previous year. This is followed by cosmetics, where more than one in two people pay attention to ecological and social production. When buying fashionable accessories such as watches, 53 percent think about it, compared to eleven percentage points less last year. Regardless of the product category, the 18-year-olds take the issue of sustainability particularly seriously.
But 16 to 18 year olds are not just committed to sustainability when shopping online. 29 percent of them had already taken part in events organized by the climate movement Fridays for Future (FFF) before the corona pandemic, and 11 percent had even taken part several times. In addition, there are 29 percent who have not yet taken part, but are committed to climate protection in other ways. If the infection rate allows it again, 53 percent of those surveyed can imagine taking part in major FFF events.
For the Postbank Youth Digital Study 2021, 1,000 young Germans between the ages of 16 and 18 were surveyed in May and June of this year.
CRM in industrial companies
7 stumbling blocks: Don’t overlook them!
By Michael Ruzek, Managing Director LOGIN Software
Michael Ruzek
Industrial companies also benefit from CRM solutions – that is undisputed. Finally, the manufacturing industry is also subject to global developments, such as digitalization and the trend away from a sales-oriented to a customer-oriented business. What is much less known is that typical errors at the beginning of the implementation of a CRM system often lead to the advantages of the CRM not being able to be used or not being fully used. Those responsible in industrial companies who are planning to introduce a CRM should be aware of these stumbling blocks and avoid them as much as possible:
- Insufficient integrations. CRM systems should not be designed as isolated solutions. At least a connection to the ERP software is necessary so that the CRM users, who are often the sales employees, receive the most complete overview possible of the existing customer information. If the integrations are missing, you have to switch back and forth between different solutions – this is not exactly conducive to the acceptance of the CRM.
- Too few licenses. Saving on licenses practically always pays off. CRM is a tool that is intended to help achieve company goals. If only a select few can use it, unnecessary friction is created in business processes. An example: The CRM can only be used by sales, but not by internal sales because they have not received any licenses. The problems that arise from this often result in far higher costs than could originally be saved with the smaller number of licenses.
- Too little data in the CRM system. It’s not about loading as much data into the CRM as the software can store. But many CRM implementations fail because the required data is not kept in sync with the relevant systems. Those responsible should analyze exactly which data is relevant and needed in daily business. This data should be available in the CRM system, even if it comes from other systems. It is also important: the data should always be up to date and never out of date, which brings up the topic of integrations again.
- Don’t miss out on relevant functions. The CRM system is intended to support and facilitate daily work. The requirements of different users are different and should be taken into account in the planning. An example: Field service employees are of little help if the CRM is only available within the company walls and the on-the-go version is missing.
- Selecting the wrong key users for implementation. The success of any CRM is questioned from the start if the wrong key users are selected for implementation. Then the requirements of the actual users are not taken into account, which in practice can lead to problems and rejection of the system. If the goals for the CRM are clearly defined, it is easier to decide with which key users the implementation should take place.
- It is better to proceed iteratively than to start with too much ambition. Practice shows that an iterative approach is much more promising than trying to pack everything possible into the CRM project with great ambition right at the beginning of the implementation and ultimately failing because of this abundance. I advise everyone to start small and grow gradually.
- Project killer manual data entry. Manual data collection should be as minimal as possible. Manual data collection is time-consuming, expensive and error-prone. The statement “I only have the data in the CRM that I enter” is simply no longer true. Either the data is already in other systems in the company, e.g. B. in ERP, or can be accessed from external data providers if the data is publicly available.
The manufacturing industry has to face many challenges. The implementation of a CRM system should not be one of those that is ultimately classified as difficult or impossible to solve. This can be prevented if you learn from the experiences of others and do not repeat the mistakes made in many other CRM projects.
vfm call for papers
Fit for Files – media information between documentary and artificial intelligence
Dear Colleagues,
25th-27th now . April 2022 .
Next year, the vfm has planned its spring conference as a hybrid event. And we will not only have an interesting conference location – probably in Dortmund – but, as always, an appealing conference program, also online! And this is exactly what we want to create together with you.
Take advantage of the opportunity and take part in our Call for Papers! The vfm invites you to submit lecture suggestions from the practice or science of media information and media documentation. We are looking forward to it and will hopefully see each other next year when the main theme is:
“ Fit for Files – media information between documentary and artificial intelligence ”.
With best regards, your vfm program committee
If you have any further questions, please feel free to get in touch!
Best regards, Hiltrud Lehmkuehle, office vfm, Am Göpel 24, 44795 Bochum, call: 0234 3889376,
https://vfm-online.de/cms/processwire/de/tagung/
Internal studies about Instagram
Facebook makes every third girl
and almost every second boy depressed?
“The Wall Street Journal has internal documents that show that Facebook has been researching the psychological effects of Instagram for at least three years. … Instagram poses psychological problems, especially for young women: “We are making body image problems worse for one in three teenage girls,” says the company’s presentation from 2019. Data from last year confirms the result.
A 2020 survey shows that young men feel the same way: Forty percent of male teenagers surveyed said that comparisons on Instagram had a negative impact on their body image. Another study shows that young users blame Instagram for the increase in anxiety and depression rates. There are also negative effects on trust in friendships, eating disorders and addictive behavior on the part of app users. According to the Wall Street Journal, the data shows that these issues are specific to Instagrammers and are not representative of social media in general. Because Instagram is all about sharing only the best moments and looking perfect. Especially on the Explore page, which provides users with photos and videos, teenagers at risk were sliding deeper and deeper into content that could be harmful to them thanks to a targeted algorithm.”
Lilly Bittner, Dangerous as a train on the lungs, in: Frankfurter Allgemeine, September 18th
Fake news about COVID-19 by country
India ahead of the USA and Brazil
(Press release) Most of the fake news about COVID-19 spread via social media comes from India. This is what a study by the Cold Spring Harbor Laboratory says. The researchers analyzed the amount of false news published in 138 countries – a total of 9,657 proven fake news. India (16 percent), the USA (9.7 percent), Brazil (8.6 percent) and Spain (8 percent) are the most affected countries. The distribution could have to do with the respective Corona situations.
Facebook is the main source. According to the survey, the following 10 countries are among the 15 most affected in terms of both the volume of COVID-19 misinformation and COVID-19 victims: India, the United States, Brazil, Spain, France, Turkey, Colombia, Argentina, Italy and Mexico. 85 percent of all false reports are spread via social media. The entire Internet is responsible for 90.5 percent. The scientists found 67 percent of all fake news on Facebook alone. The World Health Organization (WHO) had previously warned that false information about COVID-19 was spreading and putting people at risk.
It is said that India is particularly hard hit due to the subcontinent’s higher internet penetration rate, increasing social media consumption and users’ lack of internet literacy. The amount of misinformation is likely to continue to increase.
OpenPassword
Forum and news
for the information industry
in German-speaking countries
New editions of Open Password appear three times a week.
If you would like to subscribe to the email service free of charge, please register at www.password-online.de.
The current edition of Open Password can be accessed immediately after it appears on the web. www.password-online.de/archiv. This also applies to all previously published editions.
International Cooperation Partner:
Outsell (London)
Business Industry Information Association/BIIA (Hong Kong)
Open Password Archive – Publications
OPEN PASSWORD ARCHIVE
DATA JOURNALISM
Handelsblatt’s Digital Reach