Open Password – Monday May 23, 2022
#1074
WissKom – Thomas Arndt – PATINFO – Christoph Hoock
OCLC Library Management Day – Research Data Management – Pandemic Push – Academic Libraries – Annette Strauch-Davey – Data Horror Escape Room – University of Hildesheim – New spatial concepts – Networking in in-depth workshops – Rafael Ball – Connecting the UB to research – Moodle course – SLUB – TIB – Makerspaces – Ohio State University – Research Commons – FAIR Principles – DFG Code – Use Cases and Best Practices
B2B – Marketing Trends – Ruth Stevens – Permanent COVID-19 – Virtual Events – Building Trust – Customer Experience – Forrester – Scott Brinker – M6A Activity – Merkle – Purchase Process – CMOs – Live Events – Video Trend – Social Media – More Complexity – AI – BIIA – ARMA International – Nate Hughes
WissKom conference canceled
II.
PATINFO 2022
Reduced conference fee only until Wednesday
III.
Title 1
OCLC Library Management Day:
Practical research data management – New approach with “pandemic push” in academic libraries – By Annette Strauch-Davey, Research Data Management University of Hildesheim
IV.
Title 2
Ten B2B Marketing Trends As We Dive Deeper In 2022
Building Trust, Focus on Account-Based Marketing, Vendor Consolidation, Customer Experience Rules – Social Media as the Number One Marketing Channel – By Ruth Stevens
v.
ARMA International
Seeking Director for 5000 Professionals Who Manage and Govern Information
WissCom
Conference cancelled
Dear Mr. Bredemeier,
Thank you very much for publishing the information.
Unfortunately, we have to cancel this year’s WissKom2022 due to insufficient demand for participants.
Alternatively, some prepared presentations are published in an OA magazine and thus still reach an audience.
Best regards Thomas Arndt
PATINFO 2022
Reduced conference fee
only until Wednesday
Ladies and Gentlemen
The number of participants is increasing and some workshops are already fully booked. For this reason, we would like to remind you once again to register (hotel) for PATINFO2022 on time .
Please note:
The discounted early bird conference fee only applies to registrations by May 25, 2022 !
If you have not yet registered, you can do so at the following address: https://conferences.tu-ilmenau.de/frontend/index.php?sub=351
If you have problems finding suitable accommodation, please contact:
As a reminder, here are some content and organizational information PATINFO2022 :
The 44th Conference on Patent Information and Intellectual Property Protection will take place from June 22nd to 24th, 2022 and has the motto Internationalization and Digitalization of the IP World . In addition to national, European and international developments in the area of patents and utility models, the compact lecture, workshop and exhibition program takes into account developments in the area of trademarks and design.
Please note the opportunity to take part in the welcome evening on June 22nd from 7:00 p.m. This free offer is supported by our sponsor Questel to facilitate networking and informal conversations.
The PATINFO2022 program can be found at
https://www.paton.de/das-paton/patinfo/programm
With your active participation, the conference success of recent years can be continued!
We look forward to seeing you there!
Kind regards, Christoph Hoock
OCLC Library Leadership Day
Research data management very practical – new approach with “pandemic push”
in academic libraries
By Annette Strauch-Davey, Research Data Management University of Hildesheim
Anette Strauch-Davey
“Access to knowledge, online and in the library” was my motto in the lecture teaser [1] for the OCLC Library Management Day 2021 in the area of research data management (RDM). I discussed research data management for the University of Hildesheim Foundation and also the Data Horror Escape Room and Research Tech Labs in order to gain access to new knowledge.
The Library Management Day 2021 should help to recognize the signs of the times, to use them and to get the libraries ready for a successful, secure future so as not to get stuck in the horror of the pandemic. Due to the push for digitization, the role of the academic library had already changed significantly before Covid-19.
Research data management was added to the portfolio of some scientific service providers as a research-related service. The digital formats have proven very successful in RDM consulting, while the library remains as a presence location with new spatial concepts such as Research Commons. In several contributions during the library management meeting, it was emphasized that networking and other social contacts play an important role on site, for example in in-depth workshops in research data management. At the end of 2021, both researchers and library staff are exhausted from long online events. Old services in libraries have been supplemented or replaced by new ones, such as research data management, which is partly linked to a research department or originates entirely from the data center.
The librarian Dr. Rafael Ball once said: “The stable smell of the library is rapidly disappearing and the enthusiasm of our colleagues to be a librarian is being replaced by identification with one of the many specific activities that are in demand in our libraries today more than ever are, but often lack institutional ties and connections.” [2]
In my presentation I showed how the UB’s institutional connection to research through the FDM can be achieved in the best possible way, on the one hand through advice and on the other hand through our own Moodle course with supervision. An online course provided by the University Library can be used regardless of location and time and is therefore very popular among scientists. The FDM course on Learnweb (Moodle) is primarily a generic overview, but the individual subject cultures of all departments (faculties) must always be taken into account, especially when dealing with data. Here the location of the library proves to be very helpful and safe, a place where we can meet again for workshops with new hygiene concepts. In larger academic libraries such as the SLUB or the TIB, local services for discipline-specific needs are increasingly being offered. Labs and makerspaces are being developed and expanded in libraries to provide access to new knowledge. Thinking outside the box: The University Library at Ohio State University provides practical examples of how research-related services are implemented through Research Commons: https://library.osu.edu/researchcommons/ .
In an online course on Learnweb (LMS Moodle), researchers receive an overview of research data and research data management in accordance with the FAIR principles and taking into account good scientific practice (DFG Code). The research data management course is aimed at students and researchers who are about to implement a research project and are asking themselves what needs to be taken into account when dealing with research data, how research data should be archived and whether the data is for the public or for a public purpose should be made accessible and reusable to a limited group of users.
“Research Commons”, on the other hand, offer a range of services and a space within the library itself in which researchers can explore collaborative, interdisciplinary and emerging research methods and connect with experts when necessary. Ideally, they can receive support at every stage of the research process.
Scientific libraries can therefore provide rooms for institute projects while continually taking good hygiene concepts into account. Teams present their use cases and best practices in events in the library and continue working on them if the technical possibilities and free space are available. The library thus becomes a new place for exchange in times when the lending of physical media plays a less important role than was previously the case.
[1] https://www.oclc.org/go/de/bibliotheksleitungstag/programm.html
2 Rafael Ball , https://www.bit-online.de/heft/2021-05-editorial.pdf
Ten B2B Marketing Trends
As We Dive Deeper In 2022
Building Trust,
Focus on Account-Based Marketing, Vendor Consolidation, Customer Experience Rules
Social Media as the Number One
Marketing Channel
By Ruth Stevens
Ruth P Stevens
The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. But now I am back, with a list of 10 trends that B2B marketers should watch as we dive deeper in 2022.
- Permanent COVID-19 . It’s pretty clear now that COVID is here to stay, and we have to get used to it. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. Tactically, the clever adaptations we created during the pandemic will continue as part of our toolkits. Examples: Virtual events, data that combines the business and the WFH consumer record, smaller travel budgets, etc.
- The trusted relationship . Buyers are more risk averse than ever. So, B2B marketers must develop a renewed focus on building trust with clients and prospects. This means developing strategies around the customer experience, at all touch points, informed by deeper insights and attention to customer needs — combined with a superb product or service, with continuous improvements to stay ahead of the competition. Try building your strategy around Forrester’s 7 dimensions to build B2B trust.
- ABM goes mainstream. It’s funny how account-based marketing (ABM) was trotted out as “new” in recent years, when it’s actually how businesses have gone to market forever. With a focus on named accounts, marketing can deliver tangible, measurable value to the sales process, with data-driven account profiling and identification, personalized messaging, complete and accurate customer data records and ongoing customer nurturing. It has come full circle.4. Vendor consolidation. As Scott Brinker’s annual MarTech supergraphic tells us, the number of tools available to marketers continues to expand. But Brinker pointed out in an interview recently that the MarTech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. In the B2B data arena alone, just in the last few months, DNB acquired NetWise Data, and MeritB2B acquired True Influence. I’m expecting more M&A activity to come.
5. Customer experience rules . We B2B marketers have been upping our customer experience (CX) game for a while now, but buyers are now expecting—no, demanding—more. Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. From 28% of decision makers in 2020, 44% in 2021 said “it takes far too long to make a purchase from most of our B2B suppliers.” CMOs who focus on CX next year will surely gain a competitive advantage.
6. Return of live events. Events have been a major part of marketing budgets since forever, and will likely come roaring back—different, but better. Clearly, hybrid is here to stay; the advantages of virtual are too good to abandon. Events, proprietary and public, both for prospecting and for customer cultivation, all are likely to focus on quality attendance over quantity. A smart move.
7. Video everywhere. The video trend has been building for about a decade in B2B, and is likely to continue. Buyers appreciate video for all kinds of uses, from explainers, to product comparisons and demos, to customer testimonials. And marketers are getting more creative, with both formats and applications. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now.
- Social media pulls ahead . Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Something I would never have predicted. The research covered both B2C (53%) as well as B2B and B2I (institutions), so we can’t conclude this as a B2B-specific phenomenon. But it’s very likely a directional marker for B2B in 2022.
- More complexity. B2B has always been more complex that consumer marketing, which is one reason we find it so interesting. But the complexity keeps expanding, with customer journeys, martech and media channels seemingly growing every day. This means CMOs must pursue simplicity more avidly than ever, and resist the temptation to jump on every shiny new object. Or, as Ann Handley advised recently, “Slow down to speed up.”
- All eyes are on AI. Marketers have high hopes for AI as a predictor of customer needs and behaviors. Eventually it may actually live up to the hype. My advice for B2B marketers: Hear out the vendors and keep track of developments. But don’t count on it to deliver results and change how we operate in 2022.
Ruth Stevens is a book author. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She serves on the boards of directors of the Business Information Industry Association.
Courtesy of BIIA, Open Passwords international partner.
ARMA International
Seeking Director for 5000 Professionals
Who Manage and Govern Information
ARMA International (Lee’s Summmit, Montana), the world’s leading membership organization serving nearly 5,000 professionals who manage and govern information is seeking nominations for an outside director to take office July 1, 2022. Nominations must be submitted no later than June 3, 2022 and will be reviewed Boy ARMA International’s Elections Committee .
“Our Board of Directors realizes the need for an ‘outside’ perspective for important board discussions and seeks nominations of executives who have board governance and general business oversight experience in any sector,” explains Nate Hughes, Executive Director, ARMA International. “We are looking for an individual with strategic planning experience, the ability to engage and influence other professionals across sectors and demonstrate the ability to aid current and future initiatives.”
Ideal candidates should have experience at the board level with a not-for-profit or for-profit organization; working internationally across multiple industries or sectors; working in information governance or related practices and in higher education programming or university archives lobbying and/or advocacy for non-profit organizations. Candidates should also understand the necessity of information management within organizations, have experience working with or for a not-for-profit or non-profit organization in any capacity (eg, volunteer, board member) and possess an understanding of the fiduciary responsibilities of a board.
Individuals can nominate themselves or someone else for the position by submitting contact information, resume with employment history and a 300-word description of the reason the nominee will be an effective outside director. Information should be sent to Board.Affairs@armaintl.org no later than by 11:59 pm CST on June 3, 2022.
The ARMA International Board of Directors Elections Committee will review all nominations and notify all qualified nominees of their nomination via e-mail. Those who accept their nomination will be considered candidates. The committee will review all candidate materials, may interview each qualified candidate, and will ultimately recommend a candidate to the Board of Directors for appointment. Appointment is anticipated on June 23, 2022. For additional information, contact Board.Affairs@armaintl.org .
Detailed information on the nomination process can be found at arma.org/OutsideDirectorNomination
ARMA International ( www.arma.org ), formed in 1955, is the world’s leading membership organization serving almost 5,000 professionals who manage and govern information in 52 countries. Members represent the community of records management, information management, and information governance professionals who harness the benefits and reduce the risks of information. ARMA provides information professionals with the resources, tools, and training they need to effectively manage records and information within an established information governance framework. Works that are associated with the framework include the Principles, the Information Governance Maturity Model and the Information Governance Body of Knowledge (IGBOK). ARMA recognizes professionals who have mastered these concepts through the Information Governance Professional (IGP) Certification.
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