Open Password – Wednesday February 16, 2022
#1030
Steep templates 2021 – Sebastian Matthes – Handelsblatt – Sabine Graumann – Graumann Consulting Services – Willi Bredemeier – Information mediation working group – Information intermediaries – Topicality – Relevance – Technological disruptions – Artificial intelligence – Automotive industry – IT industry – Decarbonization of the economy – Congresses – Platform for the economy of tomorrow – analyses/reports – comments – podcasts – interviews – journalists as personal brands – Klaus Stratmann – Larissa Holski – Twitter – LinkedIn – management team – night shift – editorial conference – website opener – planning in time slots – journalistic relevance – publisher – success control
vfm spring conference – media information between documentary and artificial intelligence – German Football Museum – Hiltrud Lehm Kühler – Mario Müller – AI in the media archive – newcomer forum – job profiles and organizations of tomorrow – Fit for Public, Fit for Use – sports documentation – user in focus
- Title
Steep assists for the company’s success: Sebastian Matthes, editor-in-chief of Handelsblatt
Between headlines, research and Twitter: How the Handelsblatt editorial team works today – A platform for the economy of tomorrow – The development of editorial pop stars – By Dr. Sabine Graumann, Graumann Consulting Services, and Dr. Willi Bredemeier, Open Password
- vfm spring conference (1): Fit for Files – media information between documentary and artificial intelligence – the invitation
III. vfm spring conference (1): Fit for Files – media information between documentary and artificial intelligence – the program
Steep assists for the company’s success:
Sebastian Matthes, editor-in-chief of Handelsblatt
Between headlines, research and Twitter:
How the Handelsblatt editorial team works today
A platform for the economy of tomorrow
The development of editorial pop stars
By Dr. Sabine Graumann, Graumann Consulting Services,
and Dr. Willi Bredemeier, Open Password
Second part
Sabine Graumann and Sebastian Matthes on the through passes in 2021
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The latest and most relevant news. – The platform about what the economy of tomorrow looks like.
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Sebastian Matthes: We define our USP , which we have discussed intensively in the last few months, as follows: We offer exclusive and relevant news from the core reporting areas, i.e. from the renowned major sectors in Germany, from the financial industry as well as from financial and economic policy. We have also increased our personnel in these areas. We have to be exclusive, which means we have to be the first. We are the largest business editorial team in Germany and we probably have the best contacts in many industries and political areas and are always close to the action. We have to show that. We have to try to be even better than we already are.
If we take a step back and look at the sectors of the German economy, we see very impressive but also very frightening developments. The economy is facing dramatic changes. Technological disruptions such as artificial intelligence are turning entire industries upside down, such as the automotive industry and the IT industry. A trend that is at least as powerful is the decarbonization of the economy. Undoubtedly, companies and society must face these challenges. The central questions are: How do we deal with these challenges? How do we implement change? Who will survive in the end? How much will this all cost? And who will pay for it?
The Handelsblatt has set out to describe these major changes in the economy and their drivers and to accompany them in all their facets. Handelsblatt’s clear USP is its understanding of how the economy is changing and the ability to provide answers as to who has the greatest and who has little chance of survival. We face the question. what the economy of tomorrow will look like. If you want to understand these connections, you have to read the Handelsblatt.
That’s a high standard, but we MUST meet it because ultimately, with our strong contacts in all industries, we are the ones who have the best overview. We try to do this every day in big cover stories, in podcasts, in events, which are also an important business area for us. At our conferences, we delve deeply into individual industry and company topics and analyze in detail what your problems are and what their future will look like.
To get to the point: Handelsblatt is the platform on which we discuss what the economy of tomorrow will look like.
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News, reports and commentary in a triad. – The development of editorial “pop stars”.
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Sabine Graumann: Does that mean that data and facts are pushed aside in favor of stories?
Sebastian Matthes: We work in a triad: exclusive news – analyses/reports – comments.
- Exclusive news . They consist of numbers, data and facts. They do not contain any evaluation. We report on what has not yet been reported on or address what companies or social groups do not want to report on. Figures, data and facts are very important and must be published soberly, quickly and to the point.
- Analyzes or reports . Today we can no longer limit ourselves to news. We have to classify them: What does the news mean? How is this changing the industries? What does this mean for companies? What can other companies and employees learn from these developments? Our analyzes deepen connections, illuminate them from all sides, and try to provide surprising insights. They are detailed and extensive.
- Comment . She is important and will stay that way. Comments can also be made in other formats such as podcasts or personal interviews, even if this takes us very far away from the actual report. An intensive exchange with a person is always very informative.
So we have a wide range of reporting forms that we need and want to cover. This is by no means at the expense of hard, exclusive news, which is and remains extremely important. As journalists, we have to be able to cover the entire range of game formats.
Sabine Graumann: If you place such great value on background reporting and commentary, are some of your editors developing into “pop stars”?
Sebastian Matthes: A very important point. Much more than before, journalists are also personal brands. So, for example, if I go to an energy conference with our energy editor Klaus Stratmann, then no one is interested in me, only in him. He has been writing for the energy industry for over twenty years and everyone wants and needs to know him because he is the relevant person on the topic of energy.
Another example is Larissa Holski. She is a star in the technology scene and is often asked to present at large events as a moderator or discussant because she knows the German start-up scene better than few others. She is also very visible on Twitter or LinkedIn. The industry simply wants to know what it means and thinks about certain topics.
Sebastian Matthes on the through passes in 2021
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Instead of the one editorial conference a day, constantly produce a new newspaper.
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Sabine Graumann: How does an editorial meeting work? Who has the final say? The editor-in-chief? The department head? Who says: “Item comes in” and “Item doesn’t go in”? Or: “Article goes on front page”? “Article doesn’t make front page?”
Sebastian Matthes: You have to know that in a digitally influenced editorial team, not as much goes over the editor-in-chief’s table as before. A news organization that tries to bring exclusive news to the website 24/7 cannot function through just one person. We have a strong management team that is always able to make the right decisions. Someone on the team always has the necessary expertise and someone is always there to make decisions.
For example, we have a night service that controls the site at night from New York. If something happens in Asia, we have to react immediately so that the website is up to date by 6 a.m. We want to have a website at 6 a.m. that is up to date for all economically interested people in Germany and provides the most relevant offer.
The editorial conference itself has changed dramatically. It used to be that we planned the newspaper for the next day. The editorial deadline for the Handelsblatt was around 6 p.m., and you could update again until a maximum of 7 p.m. This means most texts had to come between 4 and 5 p.m. Some texts came earlier, but most of them came in the latter time frame.
The current problem, however, is that most readers are on our site in the morning. We have the first peak between 6 a.m. and 7 a.m., the second peak around 11:30 a.m. and 12:30 p.m. That means we have to have the best offer digitally at these times. Therefore, the focus of the editorial conference has changed dramatically.
We used to talk about: What’s the lead? What do all departments do about this lead story? This is no longer being discussed in the conference today. Much more important: What is our website lead at 6 a.m.? What is he at 11 o’clock? What are we doing this afternoon at 2:30 p.m.? What used to be the page lead in the newspaper is now the digital website lead. We are now planning in time slots because we are constantly producing “a new newspaper” live.
The most important question we ask ourselves in an editorial conference is: At what time do our readers have which question for us? At what time does which topic make sense? It makes no sense at 6 a.m. to provide a very detailed analysis of a moderately current topic. For example, we have just received a very interesting report from our China correspondent, who reports on the major power outages in China. The correspondent went to German companies to find out how the companies were dealing with it. Nobody reads a report like that at 6 a.m. In the morning the site has to be more “news”. Such reports are more likely to be read in the late afternoon and early evening.
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News that moves the markets – that is our most important selection criterion.
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Sabine Graumann: What selection criteria are there beyond exclusivity, topicality and completeness? Something like “gut feeling”?
Sebastian Matthes: Well, we would never call it a “gut feeling”. We’re talking more about journalistic judgment: What do we consider to be most relevant for reasons of content? This morning, for example, we had a lengthy discussion about the question of where to place an interview we conducted with Google’s head of technology. In this interview, the technology boss tried to explain his confidence why Google’s new smartphone should be a success after Google had previously only had failures in this market. The head of the service decided to turn the interview into a larger story because it is relevant and interesting how Google wants to do this.
Journalistic relevance means content relevance. We have to ask ourselves: Where is news that changes the economy, that may influence decisions made by other companies or our own strategic corporate decisions? For example, the CEO of Volkswagen threatened to cut 30,000 jobs in front of executives if the transformation did not progress faster. Not only does everyone in the VW Group read this, but VW’s suppliers, analysts and politicians also read it, and not just in Lower Saxony. After all, what is happening at VW is extremely relevant for the German economy. Journalistic relevance: this is news that moves the markets. We often see that we release the news and then the stock price moves up or down.
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A journalism-driven, not publisher-driven paper. – Convince readers of what is important.
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Sabine Graumann: To what extent is money a selection criterion? Have you ever published a story to attract new subscribers and put aside other coverage aimed at your core readers?
Sebastian Matthes: As an editorial team, our job is not to make money. Our job is to do journalism. And if we do relevant, good journalism that appeals to people, then we will make money from it. “Making money” is not a criterion for us in the editorial environment.
Sabine Graumann: And what does the publisher say about that?
Sebastian Matthes: I maintain a close exchange with our publisher. But the editorial teams in our company have absolute freedom and in the end I take responsibility for everything we do. Of course the publisher has a certain opinion on certain things, but he stays completely out of specific decision-making situations. And when the publisher articulates his opinion, he usually does so afterwards. Journalists have to make the decision whether to publish a story or not, and they do.
Sabine Graumann: But you notice how your stories are received by your readers.
Sebastian Matthes: Yes, regularly. This has changed our everyday working life a lot. It used to be the case that only the editor-in-chief knew what interested the reader. Or he pretended to be. Today we see in real time how our reports are received. This way I can see exactly which story our subscribers read the most, what male or female readers prefer to read, etc.
Are we guided by what the data says? No, definitely not. We are not a data-driven company, but rather a company that is informed by data.
For example, if we have two stories on the website that we find equally important, and this often happens for journalistic reasons, then all we need to do is look at the numbers to show us which story should be higher up.
If we see that a report that we have worked on for a long time and that we find important is not well received by our readers and does not work the way we imagined, then perhaps we as journalists have not done everything right. We didn’t explain well enough why we think the topic is important. So if a correspondent has gone on a long trip and then tries to describe an issue that we find very important, what do we do if the report doesn’t run? We would go to the headline and try again with a different graphic or a different image because it is in our interest to place the topic. If we find a topic important from a journalistic point of view, then we have to try to reach as many people as possible. But there are also cases in which we say that we won’t achieve anything more, but we will stay on top of the story.
Read the final edition: Business journalists and InfoPros: Common intersections and additions
vfm spring conference (1)
Fit for Files – media information between documentary and artificial intelligence
The invitation
Dear colleagues,
Sporty this year: the next spring conference of the vfm – Association for Media Information and Media Documentation – will take place hybrid! A warm invitation to Dortmund or to the computer!
vfm spring conference April 25th – 27th, 2022 : Fit for Files – media information between documentary and artificial intelligence. In: German Football Museum, Place of German Unity 1, 44137 Dortmund.
The conference will be held as a hybrid event in person at the German Football Museum and online using the video conference tool Zoom.
As always, not only can you expect a varied and challenging program, there is also always the opportunity to exchange ideas with colleagues: in person, virtually or both. We were once again able to put together an exciting program and attract interesting speakers. Boris Notzon (IST Study Institute) opens the conference with the topic “Sports data documentation in professional football – evolution and big data in 2022”, one of the conference focuses. In the afternoon we continue with the main topic “AI in the media archive”. Afterwards our Partner insights into new product developments and current industry trends.
On Tuesday we continue with the presentations of the work of our young talent, which was awarded the Marianne Englert Prize. Trends and developments in our specialist areas are presented under the topic “Careers and organizations of tomorrow”. The subsequent hybrid panel discussion on opening media archives discusses the difficulties and hurdles that come with it. On Wednesday, “sports documentation”, contributions to user-centered approaches and fact-checking will be the focus of the spring conference.
The supporting program is also impressive: two exciting tours start in Dortmund on April 24, 2022. You can get to know the Kohlenpott high above the city on a skywalk or down through Schalthaus 101 followed by a beer at the standing beer hall and a visit to Dortmund’s oldest inn. On Tuesday there is the opportunity to explore the German Football Museum. Afterwards, the vfm invites you to a “pot palaver” in the depot to exchange ideas, get to know each other and make plans.
The spring conference on site will be held under the applicable safety rules!
Kind regards Mario Müller, chairman of the vfm
Registration
As always, conference registration takes place online . If you have any questions about registration, please contact Hiltrud Lehmkuehler ( buero@vfm-online.de ).
The registration including confirmation for printing can now be found here:
https://vfm-online.de/fit-for-files
Attention – Those interested in attending the on-site event should register early as we can only provide a limited number of places due to the current situation. Here we follow the “first-come-first-serve” rule.
vfm spring conference (2)
Fit for Files – media information between documentary and artificial intelligence
The program
Monday · April 25th
Opening event10:00 Warm-up – Introduction to the organization and technology of the virtual conference – Sven Latzel (Vitale Arbeitskultur GbR, Nuremberg)11:00 Welcome: Mario Müller (Seven.One Production, vfm)
11:30 Opening lectureSports data documentation in professional football – Evolution and Big Data in 2022 – Boris Notzon (IST-Studieninstitut, Düsseldorf) – Discussion
12:30 Get together – online onlyWelcoming new conference participants – information and exchange with Ute Essegern, Uta Rosenfeld and Frank Dürr (vfm)
SESS ION 1: AI in the media archive – Moderation: Gabriele Wenger-Glemser (BR, Munich)
2:00 p.m. OpenGPT-X and AI4Media:AI lighthouse projects for media analysis – Dr. Joachim Köhler (Fraunhofer IAIS, Sankt Augustin)14:30 AI for automated facial and landmark recognition – a pilot project by rbb in collaboration with The Chainless and Arvato System – Bernd Brinkmann (rbb, Berlin), Stefan Eckardt (Arvato, Gütersloh) and Christian Hirth (The Chainless, Freiburg)15:00 Where is the music playing here? How music recognition with artificial intelligence supports the documentary work in the DRA Julia Weber and Alexander Wolff (DRA, – Our sponsors introduce themselves: Moderation: Christoph Forster (Sportcast, Cologne) – 16:00 The Chainless GmbH (DeepVA), Freiburg – 16: 15 DataScan Computersysteme GmbH, Königstein – 4:30 p.m. Munzinger-Archiv GmbH, Ravensburg16:45 startex GmbH, Bonn
Tuesday · April 26th
SESS ION 2: newcomer forum in the vfm – News from the universities – Moderation: Heiko Linnemann (Greenpeace, Hamburg)
9:30 Dead paper? No! – How the FAZ’s paper archive is made fit for future use – Denise Ruisinger (Baden-Württemberg State Archives, Stuttgart) and Elisabeth Schmitz (FAZ, Frankfurt/Main)9:55 More reach for retro – how social media and collaborations generate clicks – Jasmin Sessler (BR, Munich)10:20 User-centered innovation through design thinking – New methodological approaches for agile working in the ZDF archive Till Wolf (ZDF, Mainz)10:45 Awarding of the Marianne Englert Prize
SESS ION 3: Career profiles and organizations from tomorrow – Moderation: Thomas Beckers (WDR, Cologne)
11:30 Insight and challenges into the job of the AI manager in the BR archive using the example of facial recognition – Stephanie Bonsack and Jonas Schreiber (BR, Munich)
12:00 ARD Retro – Out of the magazines, into the media library – Christine Abt (SWR, Baden-Baden), Sara Tazbir (rbb, Berlin) and Klaus Weisebach (BR, Munich)12:30 Persona, product owner and project principles – in search of the optimal project design Sebastian Seng (ZDF, Mainz)
SESS ION 4: 2:00 p.m. Fit for Public, Fit for Use – Hybrid discussion on opening media archives Moderation: Jörg Wehling (Deutschlandradio, Berlin) with the discussion guests: Frank Adam (SWR, Baden -Baden) – Gábor Paál (SWR2 archive radio, Baden-Baden) – Dr. Katrin Pfeiffer (Africanist, University of Hamburg) –
Cécile Vilas (Memoriav, Bern)
Wednesday · April 27th
SESS ION 5: Sports documentary – Moderation: Christoph Forster (Sportcast, Cologne)
9:00 The BORUSSEUM: a club museum that not only documents, but also creates identification and maintains traditions – Sarah Hartwich (Borusseum, Dortmund)9 :30 – Sports documentation and live logging SRF in action around the Olympic Games – Yvonne Steinmann (SRF, Zurich)10:00 “Scandal! Everyone should be fired.” – About researching and verifying data in sports journalism – Christoph Huber (Kicker, Nuremberg)
SESS ION 6: Users in focus – Moderation: Michael Vielhaber (ORF, Vienna)
11:00 Support for editors and Community managers with the help of the central information collection FactFox – Maria Fuchs (BR, Munich)11:30 More for less: Collaborative fact-checking on the federal election – Henrike Reintjes (rbb, Berlin) and Marie-Claire Schneider (SWR, Baden-Baden )12:00 Agile development of a user-centered press archive – Kurt Jansson and Alexander Thiel (Der Spiegel, Hamburg)
12:30 Farewell by the vfm board
1:00 p.m. End of the spring meeting
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